Industry
Entertainment, Nightlife
Client
Chill Bar
THE BRIEF We began the design process by meetinging with the series host and creator to align with the direction of the series content. After a preview and meeting we both had a clear vision of the visual direction we wanted to go for the series identity, which is very much rooted in sacred plant medicine and shamanism.
LOGO DESIGN Incorporated throughout the logo you will see various shapes of psychedelic plants forming. We were able to create a distinct look that suggested the content of the series to the viewer and one that left the show creator thrilled and excited.
VISUAL IDENTITY Psychedelia prominently highlights the healing plant ayahuasca which is used prevalently by the various indigenous tribes of Peru. For this series visual, I incorporated a feminine face that denotes "mother ayahuscah", which is a sacred figure that is commonly associated with the experience. After working closely with the series creator, I additionally incorporated icaro patterns which are geometric like shapes that are heard, felt and seen by the Shipibo tribe.
OTHER CHILL BAR VISUALS
Another feature night we designed an animated poster for.
