Gaia is a conscious streaming service with over 700,000 subscribed members . The service offers members a video library with thousands of mindful videos. Everything from yoga classes, and ayurveda to shows about the human potential and exploring ancient ruins. "Start Within" Campaign — This kind of campaign is very close to my heart. It gave me more creative fuel to get through some of the challenges of building the actual page. Being a part of the conceptual phase from the beginning, there was a lot of information given. We wanted to be sure the page wouldn't be to overwhelming for the user and would hopefully get them to share their stories. The goal of this page is to connect people and show how we are more similar than different. It was also imperative to offer the viewer holistic tools to help better connect to themselves and others.
Branding, Landing Page Design, Campaign Strategy
Services:
Branding, Landing Page Design, Campaign Strategy
Gaia is a conscious streaming service with over 700,000 subscribed members . The service offers members a video library with thousands of mindful videos. Everything from yoga classes, and ayurveda to shows about the human potential and exploring ancient ruins. "Start Within" Campaign — This kind of campaign is very close to my heart. It gave me more creative fuel to get through some of the challenges of building the actual page. Being a part of the conceptual phase from the beginning, there was a lot of information given. We wanted to be sure the page wouldn't be to overwhelming for the user and would hopefully get them to share their stories. The goal of this page is to connect people and show how we are more similar than different. It was also imperative to offer the viewer holistic tools to help better connect to themselves and others.
The project
Branding, Landing Page Design, Campaign Strategy
Gaia is a conscious streaming service with over 700,000 subscribed members . The service offers members a video library with thousands of mindful videos. Everything from yoga classes, and ayurveda to shows about the human potential and exploring ancient ruins. "Start Within" Campaign — This kind of campaign is very close to my heart. It gave me more creative fuel to get through some of the challenges of building the actual page. Being a part of the conceptual phase from the beginning, there was a lot of information given. We wanted to be sure the page wouldn't be to overwhelming for the user and would hopefully get them to share their stories. The goal of this page is to connect people and show how we are more similar than different. It was also imperative to offer the viewer holistic tools to help better connect to themselves and others.
STRATEGY I was asked to be a part of the brainstorming sessions for the campaign strategy. These sessions occured weekly until we were ready and confident to beging executing the collective vision of the "start within" campign. The goal was to highlight the vulnerability that far to often gets ignored. This honors that and helps the user connect to the brand in a deeper more meaningful way.
STRATEGY I was asked to be a part of the brainstorming sessions for the campaign strategy. These sessions occured weekly until we were ready and confident to beging executing the collective vision of the "start within" campign. The goal was to highlight the vulnerability that far to often gets ignored. This honors that and helps the user connect to the brand in a deeper more meaningful way.
FLOW We were responsible for how this campaign translated on the web. Everything from the marketing to the flow of the web page. There was a lot of information and content that needed to be shared and the challenge was to do it in a way that wouldn't overwhelm the visitor but expand on the connection that pulled them in originally.
FLOW We were responsible for how this campaign translated on the web. Everything from the marketing to the flow of the web page. There was a lot of information and content that needed to be shared and the challenge was to do it in a way that wouldn't overwhelm the visitor but expand on the connection that pulled them in originally.
RESONSIVENESS Working together with the internal web team at Gaia, we used existing and new features/widgets that were built into the CMS just for this campign. The goal was to have a seamless and responsive experience throughout all different devices.
RESONSIVENESS Working together with the internal web team at Gaia, we used existing and new features/widgets that were built into the CMS just for this campign. The goal was to have a seamless and responsive experience throughout all different devices.
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