Strange Mystics
Strange Mystics
Industry
Divination, Community
Client
Strange Mystics
Strange Mystics (different than Strange Mystics Studio) is a new one man brand dedicated to offering divination tools such as tarot decks, artwork and building a community of like minded individuals who have interests around topics like poetry, art, the metaphysical, divination and mystical places to visit around the world.
Creative Direction, Logo Design, Branding, Graphic Design, Web Design
Services:
Creative Direction, Logo Design, Branding, Graphic Design, Web Design
Strange Mystics (different than Strange Mystics Studio) is a new one man brand dedicated to offering divination tools such as tarot decks, artwork and building a community of like minded individuals who have interests around topics like poetry, art, the metaphysical, divination and mystical places to visit around the world.
The project
Creative Direction, Logo Design, Branding, Graphic Design, Web Design
Strange Mystics (different than Strange Mystics Studio) is a new one man brand dedicated to offering divination tools such as tarot decks, artwork and building a community of like minded individuals who have interests around topics like poetry, art, the metaphysical, divination and mystical places to visit around the world.
THE BRIEF The brief was to capture the divine essence the Strange Mystics brand is rooted in. The website is to be made like a visual hub for like minded individuals who value mystery, mysticism, wanderlust and an overall creative and poetic outlook on life. Visually bringing this to life in a digital setting was both challenging and rewarding.
THE BRIEF The brief was to capture the divine essence the Strange Mystics brand is rooted in. The website is to be made like a visual hub for like minded individuals who value mystery, mysticism, wanderlust and an overall creative and poetic outlook on life. Visually bringing this to life in a digital setting was both challenging and rewarding.
LOGO DESIGN The Strange Mystics logo is meant to feel personal. I used a font that felt timeless, handwritten and a little 'strange'. I wanted the logo to be recognizable and something that would stand out amongst the competition of modern font styles and geometric shapes. The owl, which I illustrated by hand, represents wisdom, independence and solitude.
LOGO DESIGN The Strange Mystics logo is meant to feel personal. I used a font that felt timeless, handwritten and a little 'strange'. I wanted the logo to be recognizable and something that would stand out amongst the competition of modern font styles and geometric shapes. The owl, which I illustrated by hand, represents wisdom, independence and solitude.
BRAND GUIDELINES Building this brand from scratch was a challenge, the way I started the process was collecting information of the demographic, brand mission, goals, and mood boards to give me the overall essence of the brand. From there I built the logo, color palette, custom hand drawn icons, patterns, custom font, curated photography, and a few other things like personas, strategy and brand voice.
BRAND GUIDELINES Building this brand from scratch was a challenge, the way I started the process was collecting information of the demographic, brand mission, goals, and mood boards to give me the overall essence of the brand. From there I built the logo, color palette, custom hand drawn icons, patterns, custom font, curated photography, and a few other things like personas, strategy and brand voice.
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